Noodlist site redesign.
After doing the soft launch a few weeks ago I started looking into feedback from friends and such. The majority of people had issues with not knowing what to do on the site. The CTA is just a link to an about modal and a sign up form. I often have to explain how to use the site to people, etc.
That's all getting changed currently. As of right now the site looks too much like a web store. I don't want people to look at it and think "Oh it's one of those overpriced drop shipping sites." and click away. I want them to automatically glance at the page and know that it's not a store or restaurant.
The easiest way right now is to go from a full width blog mode looking website to one that looks more like a page for analytics or information, a dashboard style. Think Wikipedia or Reddit, with the right side main navigation and search results and top 10 lists that appear in the main viewing area.
Just changing the layout should help users get the concept a little bit quicker.